The link building campaign is the new vogue in the booming industry of digital marketing. It is like an essential life process that your website needs to function well and lead a digitally healthy lifestyle.
As per statistics, a website is entitled to do ten times better when it has backlinks that boost its organic ranking.
Backlinking is like the gilded ornament that bewitchingly adorns your site by:
- Uplifting its search engine rankings
- Increasing SEO ratings
- Providing context and relevance to websites that indicate authenticity to Google
In other words, these campaigns are a much-needed weapon to fight the battle of search engine rankings. But acquiring the suitable links that perfectly fits the aura of your website and vibes with your content could be an arduous task to accomplish.
There are millions of people out there who set up links daily, and you are one of them. So, this article will highlight what exactly you need to do to stand apart from them.
Pro tip: These campaigns could be frustrating, and you might hit a point where you would think that you are going nowhere with this link building stuff. But keep your heads up, this is a difficult journey but with guaranteed success.
So, here are some link building tips you need to follow.
Give Guest Blogging A Try For An Effective Link Building Campaign
Guest blogging is like your golden avenue to attract a different set of traffic. Guest blogging will allow you to extend your audience by putting yourself out in the market.
This method is massively industry-specific and absolutely remarkable in order to drive new traffic to your page and earn some recognition.
Well, holding your personal blog and promoting it is undoubtedly an excellent idea. But, if you are at stages where your website revenues are lower than expected, or traffic seems to be minimal, then guest blogging is your call.
You could choose websites that already possess a great deal of fandom and market reach. This way, more people will get to read your articles, and they might even surf your website if they liked it. It’s like free promotion.
The Give And Take Ritual: Mention Popular Faces in Your Blogs
The most common way to acquire backlinks to your website is by mentioning renowned influencers in your blogs. This is because if you include popular faces on your website content, it is much likely that those influencers might share your piece of content where you mentioned them.
This is a very crucial give-and-receive culture of the digital world. It’s like you mention them in exchange for a link to drive more traffic. This builds a cycle of link building that hits the target almost every time.
Gaining links is not a swift process, and it requires a lot of patience. But indulging in activities like these might grab the attention of already famous faces who could help you improve your site’s performance in exchange for promotions.
Hunt For Broken Links and Subtly Barter In Your Links For That Information
This has been the most conventional technique in the link building campaign for years. But the best part is that this old certainly is gold. In simple words, this technique has not faded its charm and still perfectly hits the edge.
- The technique is pretty simple. You surf the entire Internet.
- Search the popular websites in the surge of a broken link that can ironically fix you up.
So, you go around popular blogs and spot the broken link, then simply contact the website through email that their one particular link is no longer functional. And in exchange for such treasured information, you slip in your opportunity to trade with them.
You propose that you contain a similar article like theirs, and they can use your current blog’s link in place of their broken links. This way, you can pitch in your blog links to popular websites to attract more people.
The best resource to scan these broken links would be to check my links. This resource will efficiently browse broken links in webpages.
All you need to do is add an extension of your Web browser to such broken link scanners and head to your blogs.
Play Sly Tricks Of Link Baits Through Infographics
This might sound evil, but link building campaigns are wars, acquiring the perfect link that possesses a firm grip over traffic and relevance requires tricks and plays and weapons. And to win this war of link building, your most potent weapon is the infographic.
This is so because infographics are like the most shared content over the internet. Therefore, their inclusion is like an embarked journey towards audience clicks and shares.
If you ever doubt the credibility of infographics, remember that people love them no matter what topic they depict. This dedication towards infographics is simply because it contains an orderly and visual representation of useful chunks of data.
In this busy world, people do not have time reading six thousand words to churn out basic statistics and information about particular topics. They prefer a neatly diagrammed infographic that displays their data in a single diagram and saves them a lot of their reading time.
It is a well-acknowledged fact that the human mind perceives visual content better than textual contents. Hence, the Internet market is filled with infographic contents, making it the most shared link across digital media. Thus, their involvement could bring you a great deal of traffic.
To sum up, link building is a tough job, but if you steadily apply the above-mentioned tips, you might slowly approach the possession of successful backlinks and create a good link building campaign.