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PR Campaigns

DOBEL TEQUILA

Assignment

Promote Dobel Tequila’s endorsement/sponsorship deal with Jane’s Addiction front-man and Lollapalooza Music Festival founder Perry Farrell to ‘rock-and-roll’ lifestyle bloggers.

Tactics & Services

* Conceived of concept to give away copies of the new Jane’s Addiction album, Perry-autographed bottles of Dobel, an autographed tour photography book in a Facebook like-gated promotion (promoted through key bloggers), and the oportunity to meet-and-greet Farrell backstage in Chicago and LA.
* Produced exclusive BTS video and photos for bloggers
* Identify promotionally-minded bloggers to participate
* Create pitch according to Dobel goals and artist approval
* Pitch and negotiate terms of relationship with bloggers including blog and social posts

Results

1 %
Increase in Twitter Retweets
1 %
Increase in YouTube Views
1 %
Increase in Twitter Links
1 %
Increase in Twitter Followers

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TESTIMONIALS
Gerard Szatvanyi

Gerard Szatvanyi

"Those guys have access to a lot of bloggers…After just three months together we made more progress with our link building campaigns than our previous agency had in 2 years. This growth in performance and revenue after such a short period has far exceeded our expectations. It seems rare that an agency can offer such a good service and terms at the same time."

Joanne
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Joanne Carry

Joanne Carry

"Marketplace Events partnered with ArticleHub.ca on our search for Home + Garden Trendsetter of the Year. The goal: to create an outreach program for qualified home, garden, and lifestyle bloggers in order to find new talent and a fresh stage personality to appear at our home shows. Immediately ArticleHub.ca understood the concept and value of the added exposure for bloggers. Through ArticleHub.ca we were able to reach many bloggers who would have been otherwise unaware, collect multiple submissions, and find our Home + Garden Trendsetter of the Year."

Bob
TESTIMONIALS
Bob Craig

Bob Craig

"We recently discovered Ana Maria at ArticleHub.ca. She helped us to create and manage Blogger Outreach campaigns while she engaged tons of influencers and greatly improved our clients’ SEO."

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