A key driver of traffic to your website is a good search engine optimization (SEO) strategy. And the only means to achieve a successful SEO marketing strategy is to do keyword research and leverage content on your site to attract the right people.

Consumers these days are extremely smart. They also want the best deal for their buck. When potential buyers consider a product, they do loads of research online before making a purchase in order to find the right item to fulfill a need. A pet owner who loves their cat for example, will spend hours on the internet trying to find quality cat food at the right price point by Googling various brands, reading reviews and making comparisons with other products on the market.

In fact, this is exactly where the product consideration stage begins – on search engines. Hence why every marketer wants to incorporate SEO strategies into their overall marketing plan. In hopes that the right buyers will stumble upon their organization’s website and want to make a purchase.

When it comes to SEO, most of the time you want to target the low-hanging fruit. What this means is that you want to rank for keywords that aren’t too competitive. While everyone would love to rank for highly competitive keywords, the thing that most marketers get wrong is not going for the low competition ones right away. If you want to achieve short-term results, or if your company’s website isn’t the most popular thing since sliced bread, you need to choose low competition keywords. Doing the contrary will only get you out-ranked.

Everyone knows link building is the best way to drive traffic. The problem with that is, it can take months to see a change in your SEO. The strategy behind gaining traffic to your website faster, can only be performed using the following tactic – high volume, low competition keywords.

Why use high-volume, low competition keywords

SEO implementation and keyword research can be a tedious task. Making the most of your SEO efforts means targeting keywords that actually have a chance at getting you to the top of search queries. The best keywords are the ones that have a high volume of searches but aren’t very competitive.

If you’re a mid sized company with a relatively low-key website, you’ll never be able to compete in search engine results pages (SERP) against the large players in your industry. Their marketing budgets are too massive, allowing them to beat you before you’ve even started. Instead, try focusing on finding the following: keywords that are relevant to your niche as well as keywords with low competition.

Keywords that matter

The question everyone is asking themselves is “How do you rank higher and pay less?” The answer is in your website content’s keywords. There are simple tactics you can implement quite easily to ensure your content gets picked up by Google quicker. Tactics can include anything from making sure blog posts are at least 1800 words in length, to inserting keywords that are relevant to what your business is selling, at least 2 to 3 times per page. LSI (latent semantic indexing) keywords can also be used to let search engines understand what content is being pushed on your webpages. Examples of LSI keywords relating to the quality cat food example mentioned earlier can be cats, pets, digestion, meat, ingredients, among others. Leveraging these additional words within your content will help boost your rankings on Google to a new level.

So, what are the easiest ways to find these keywords?

First, low competition, yet high volume keywords can be difficult to find. Using keyword software tools to target specific topics can help you find the correct lingo to be using to attract visitors.

Second, checking out your competitors’ content for niche keywords you could be using too can be golden.

I hope you learned something from this post. If you want to read more about this subject, here is an interesting article by Brian Dean.