The various SEO techniques like websites that load faster and proper keyword research are easy to master. You only need the ideal website hosting and keyword research tools to get you started. However, this is quite different when it comes to link building.
Getting other websites to link to your site takes time, and resources. You might also need to be aggressive and more strategic when looking to get your site more visible and attract other bloggers. This can be quite hectic for a new professional starting in any field.
Here are some of the top tips to help you develop a working link building strategy.
● Employ broken link building
Broken link building is one of the best ways for link building when new in your industry. It involves looking for blog posts with broken links, then replacing them with your link. For example, whenever you click a link and receive the “error 404”, it means it is broken. Either the earlier link has been deleted, updated or the product is no longer available from the source site. You can then link with the site’s author to update their link to direct yours to you.
Broken links hinder the SEO for any given site. By pointing out the broken links then offering a replacement, you are also helping their SEO strategy.
● Guest posting
Guest posting remains one of the most used link building strategies by professionals. This is due to the impact and ease of going about it. The first step to guest posting is all about blogger outreach. The best agency for quality manual link building advises you to look for sites within your niche that you can contribute to.
There are several sites in every niche that are already accepting guest posts. These are easy to work with, as they already have the contributors’ guidelines. You only need to send your proposal then get writing once it’s accepted. Still, don’t shy from looking for sites that do not state they are accepting guest posts. Most site owners are willing to receive guest posts as they help in building their site without them having to pay or spend the time writing. Your submitted piece only has to be top quality and relevant to the site.
You get backlinks from guest posting as the site allows you to create a profile on your work. Those who like your work can then link to your site to get more of what you do. To attract more people to your site, guest post on authority sites and deliver top-quality work.
● Link building in community sites
Other than working with other bloggers, the online communities and forums are another source for backlinks. Online communities like Quora and Reddit have dedicated subgroups for every topic or niche. Join and participate in the discussions within your niche.
For example, if you are in Quora look for questions within your niche then provide a detailed answer. You can then link to your site urging the users to look for more information from your site. As long as you provide insightful information, you will get upvoted hence more visibility and the forum members will click on your sites.
● Write tangential content
As a beginner, you might already understand the need for creating content only related to your niche. However, you might gain more by trying out an outside scope from time to time. That is not to say you make your website about everything. Instead, you should be looking for ways to tackle various ideas while relating them to your niche.
One of the ways to write tangential content is by writing about a trend. For example, cryptocurrency is currently one of the most searched items on the internet. You can create content about the topic while relating it to your niche. For example, a technological site can write about the impact of cryptocurrencies on computer malware.
Creating tangential content helps you reach a wider audience without the risk of losing the existing ones. You also increase the chances of websites outside your niche linking to your site.
● Repurpose content
Do you have content that you think can reach more people in various formats? Repurposing that continent is the way to go. It involves creating new content from existing content.
An example of repurposing content is by creating a podcast and a Youtube video from an already written blogpost. You can also use other content formats like infographics, presentations, ebooks, some prefer and instructographics.
Repurposing content allows you to reach a wider audience. For example, some prefer listening to content on podcasts due to the convenience. At the same time, others prefer reading or watching videos. With the repurposed content, you will reach all of them. The wider reach also increases your chances of getting backlinks from various content platforms.
Backlinking takes a lot of time and effort, most for beginners. However, it is all worth it. Once you become an authority in your niche, the backlinks will be coming without you having to work so hard for them. Click here to get started on your link building strategy.