It is no secret to anyone how much the coronavirus pandemic has impacted the world, especially businesses that have had to re-strategize and rework their marketing and advertising efforts, just so they can adapt to the current environment. This is especially the case with link building strategy, especially for new businesses.
Put simply, if you’re a brand-new business with no prior recognition or established presence, that it will be very challenging to secure a return on your investment if you do not practice link building. This strategy is especially essential for increasing not only the number but also the quality of inbound links from third-party websites back to your own website.
Search engines like Google and Yahoo regard backlinks as recommendations from already established sites to your website. This way, the more people are directed towards your site from these external links, the more the search engines will be convinced that your site is trustworthy.
So, if you’re struggling with your link-building strategy, we’ve got just the thing you need here in this article.
How to revise your link building strategy for Covid-19
1. Show your audience that you care
The most important aspect when it comes to your link-building strategy is to engage in real-life human conversations and form organic connections with your audience. This is something that you need to keep in mind when reaching out to someone during these hard times. For all you know, a good portion of your customers for followers may have caught or dealt with the dreaded covid-19 bug, been laid off or furloughed from their jobs, or perhaps lost their close friends or loved ones.
For this reason, you have to remain friendly, approachable, and down-to-earth when developing content for your link building campaigns and when you outreach. Offer real value to your target audience and make a difference in their lives. Just remember that when you’re building, you’re not just creating sales, you’re establishing honest, long-term relationships that offer the most reliable solutions to your audience.
2. Be a writer instead of a link builder
When outreaching during the covid-19 pandemic, you should always approach the matter from the stance of a writer instead of a link builder. What we’re trying to say is that you shouldn’t just pick out any random piece of content that can offer backlinking opportunities from other websites, but rather focus on the type of content that’s relevant to your website and is quality-driven.
And since we’re going through tough times at the moment, we need to focus on the human element about reaching now more than ever. This means that it’s not okay to pretend that everything is fine and we shouldn’t be cautious about the current situation. Adding some personalized touches every now and then in your email will show that you’re a real human being and easily approachable.
Tossing in a “hey there, all good?” is more than enough. But you can make it more personal by adding a couple of more sentences just like when you’re conversing with someone really close to you.
3. Focus on guest blogging
For some time now, blogs have been known to deliver unique, optimized, and high-quality content that Google, Yahoo, and several other search engines deem valuable. And due to the covid-19 pandemic, many brands are eager to acquire practical and juicy information for their readers.
As the situation is now, shelter-in-place orders have redefined the way people are using the internet. This means that a lot of customers are spending more time online browsing around and reading a variety of topics they find. That’s why businesses have to come up with fresh, but engaging pieces of content regularly to ensure that they don’t lose the interest of their audience when it comes to the products and services that they provide. And the best way to do that is by guest blogging.
Here are some tips that can help you out:
- Create and nurture a relationship with the bloggers that are emailing you now. Doing this with both influencers and bloggers will help with your overall demand and black link generation plans.
- Formulating a list are the most ideal guest blogging sites to ensure you’re getting as much potential for backlinks as possible. While you’re at it, you’ll also want to be sure to fulfill the authority and relevance of the websites that you’ll be guest blogging over and prepare some riveting storylines with attractive headlines and make sure each of your links hits the mark.
You’ll be thankful that marketing these days comes with an inbound approach so that potential visitors/customers visit your website of their own free will.
4. Adjust outreach emails
If you’re a company that constantly tweets your email templates based on date, like a particular day of a week or time of the year, or if there are any upcoming special events or holidays, and so on, you mean want to focus especially on the covid-19 situation at hand. This way, you’re keeping people in the loop about the current state that we’re all going through.
Therefore, you’ll need to give your outreach email templates an appropriate makeover. Although the changes that you make can vary depending on what you’re looking for. These changes can either be small and straightforward or have more substance to them and are well-thought-out.
We recommend adding the following aspects to your link-building outreach emails:
- It’s very thoughtful to open up emails with something like “I hope you’re doing well during these unpredictable times.”
- Don’t come off sounding desperate or spammy when asking your audience to share your outreach email with their contacts. You can be polite and courteous by saying, ” if you found this email helpful, do share it with your friends and loved ones whenever you get the time.”
- Value proposition. There should be a section of your outreach email that talks about the type of resource you’re offering. Be sure that it’s specific and that it relates to current events.