4 Challenges to Expect When Building Backlinks and How to Address Them

Building backlinks is a challenging process, but it’s one that can be incredibly rewarding. When done correctly, having back links to your website can help your website rank higher in search engine results pages and increase traffic to your site. However, there are a number of challenges you will likely encounter when trying to build links. In this blog post, we will discuss four of the most common challenges you will face and how to address them. Let’s get started!

Challenge #1 – Creating High-Quality Content

The first challenge you will likely face when trying to build backlinks is creating high-quality content. This means producing content that is not only informative and helpful, but also engaging and visually appealing. In order to stand out from the competition, your content must be truly exceptional. So, take the time to brainstorm and plan out your ideas before starting to write, and be sure to use a variety of multimedia elements such as images, infographics, and videos to help engage your audience.

This is especially important when writing guest posts with the goal of receiving a link back to your website. If a reader lands on your guest post and finds that the information is irrelevant, outdated, or poorly written, they are unlikely to click on your link. However, if you can produce high-quality content that is both informative and interesting, you will be more likely to encourage the reader to follow your link to read more, bringing you in more potential clients.

Challenge #02 – Identifying and Targeting Appropriate Websites

Another challenge you may face when trying to build backlinks is identifying and targeting appropriate websites. This involves finding websites that are relevant to your industry or niche and have a high Domain Authority (DA).

You can use a variety of tools such as Moz’s Open Site Explorer or the Majestic SEO toolset to help identify these sites. Once you have identified a few potential targets, reach out to them and see if they would be interested in publishing your content or linking to your website. If you can create a strong relationship with these websites, they may even become willing to link to you without any additional effort on your part.

Challenge #03 – Determining Which Links are Worth Pursuing

Another challenge you may face when building backlinks is determining which links are worth pursuing. Not all links are created equal, and some carry more weight than others. In order for your website to rank higher in search engine results pages, you need to focus on acquiring high-quality links from authoritative websites.

You can determine the authority of a website by using tools such as Moz’s Domain Authority Checker. The higher the DA/PA score, the more likely it is that the website will have an impact on your website’s ranking. So, be sure to only pursue links from websites with a high DA/PA score. Otherwise, you will find yourself wasting your time and effort.

Challenge #04 – Reaching Out to Website Owners (Outreach)

Another challenge you may face when building backlinks is reaching out to website owners (outreach). This involves contacting potential link partners and asking them to publish your content or link to your website.

Many website owners are busy and may not have the time or resources to review your content. So, you will need to make a strong case for why they should consider publishing your content. You must be clear, concise, and professional in your outreach emails, and provide all of the necessary information upfront so that the recipient can make an informed decision.

If you can’t seem to get any responses from your outreach attempts, it may be because you are targeting the wrong websites or aren’t making a strong enough case for why they should publish your content.

On the other hand, most high-domain authority websites receive dozens of backlink requests per day, so you may find it difficult to get their attention. In this case, you may need to offer them something extra such as a free product or service in exchange for a link, or in many cases, pay them for a backlink. Afterall, you can expect to pay hundreds or even thousands of dollars for a backlink, according to AHREFs.

Tips for Making Backlink Building Easier

While there are certainly some challenges to be aware of when building backlinks, there are also a few tips that can make the process easier.

Here are 5 tips and tricks that will make backlink building easier for your business:

Only target websites that are relevant to your niche or industry.
Use tools such as Moz’s Open Site Explorer and Majestic SEO to identify high-quality websites to avoid wasting your time on low authority websites as they will not help your website ranking.
Have patience and don’t give up. Building backlinks takes time and effort, so be prepared to put in the hard work if you want to see results.
Be clear, concise, and professional when reaching out to potential link partners. Make sure they have everything they need upfront so that they can make an informed decision about whether or not to publish your content.
Hire an experienced and trusted backlink building company like ArticleHub!

Hassle-Free Link Building

With so many possible challenges that you will face when building backlinks, it may demotivate you and cause you to no longer want to spend the time or effort it takes to build backlinks. Thankfully, you can enjoy the amazing benefits of high-quality backlinks without facing any of the struggles mentioned in this article by working with ArticleHub! Our team of experts can take the weight of link building off your shoulders and put our years of experience to work for your business. Contact us to get started today!