Link-building is an essential aspect of SEO that you need to know in order to make your brand successful. In this article, you will get to learn about the benefits of link building for your brand.
Before we begin, let’s take a look at what link building is:
Link building is a process with which you can get links from other websites to yours. A link, or a hyperlink, allows a user to navigate between various pages online. Search Engines, such as Google, utilize these links to crawl between the pages of your website, as well as between entire sites. There may be various techniques for link-building, such as blogger outreach programs; however, SEO experts agree that link-building is a challenging task to accomplish. Therefore, running an excellent link-building strategy can make you stand out from your competition.
The Benefits Of Link Building
Search engines utilize links in two ways:
- To find new web pages
- To determine the rank of a page in the SERPs
Search engines crawl each web page and extract the contents on it to keep it in their indexes. By analyzing the contents of a web page, search engines determine its rank in the SERPs for relevant keywords. However, search engines don’t only look at the contents to determine ranks; they also analyze how many links are pointing to the website or webpage from other websites, as well as the credibility of those websites. As a general rule of thumb, the more credible websites that link back to you, the higher your rank will be in the SERPs.
The theory behind this is that backlinks are considered as a ‘vote of confidence’ from other websites, that is to say, that the site considers the one it has linked to as a valuable source that should be visited.
Even though marketers don’t fully know what exactly determines Google rankings; however, according to Moz search ranking factors, backlinks play an important role in determining ranks.
Here are a few benefits that your brand enjoys from link-building.
Domain Authority
When someone enters a query in Google, web crawlers, also known as Google bots, crawl on the contents of every webpage to find one that has relevant keywords to the query. When a webpage has similar keywords that are in the query, Google shows the webpage in the SERPs.
However, Google uses domain and page authority to display webpages for a given query too.
The number of web pages that link back to you determines your domain authority. The more pages that link back to you, the higher your domain authority will be, and the better chances you will have to rank higher for a particular query.
More Referral Traffic
Backlinks also provide more referral traffic to your website. Referral traffic is the traffic you get from places other than search engines. You can get referral traffic from other websites as they link back to you, other social media accounts that mention you, video or podcasts mentions, etc. Referral traffic ensures you get a steady stream of traffic from various sources to your website at all times, get more leads, and, eventually, sales too.
More Brand Visibility
When other websites mention you and place your link on their pages, you are exposed to a different set of online visitors than yours. This increases your online visibility. One of the ways of increasing your brand visibility is by guest posting. Publishing sites are always on the lookout for good content on their site. When you guest post on such sites, it benefits both you and the publishing site as you get more visibility, and the site gets good content!
Become A Thought Leader In Your Industry
Link-building is also a great way to make your brand a thought leader in the industry. Publishing good-quality content is vital to stand out from the crowd.
Today’s readers are well-aware of their environment and like to remain informed regarding important topics. When you publish good content that adds value to the reader’s life, you are likely to come across as a brand that has authority in the subject.
When you share such valuable content across various channels, you expose yourself to a new audience each time. Moreover, when you publish this content in a popular publication, their viewers develop trust in you, as they trust the publication that it only publishes good-quality content.
Benefits For The Long-Haul
Unlike traditional marketing ventures in which you have to continuously invest in business campaigns, link building brings benefits for the long haul.
Backlinks help get referral traffic up until the link remains valid. Moreover, link-building is an ongoing process that has the potential to make your website more credible in the future.
Better Conversions
At its core, you’re looking to get better conversions out of your link-building campaign. When authority websites and popular influencers share information regarding you in a positive light, their audience is likely going to give your products and services a try because they trust the source that recommended you. In this way, you get better conversions from link-building than you would get from other marketing campaigns.
Build Relationships
Link building may involve outreach to various authority websites and bloggers or influencers in your industry. The outreach is usually to promote your products and services and to get a link back to your website. However, this isn’t the only goal of outreach. With outreach programs, you can build long-term business relationships with influencers and publishers. Business relationships are extremely valuable, as these people become your advocates for your business.
Wrapping Up
Link-building is an important aspect of SEO that involves other authority sites and bloggers linking back to your website. Search engines, such as Google, see this as a vote of confidence from other sites, saying that your website is worthy of being visited. Visitors from high-traffic sites can visit your website when they place your link in their content. This allows for more reach and visibility. Moreover, good-quality backlinks also boost your SEO rankings. The benefits of link-building are many; you can avail better domain authority, greater referral traffic, and more brand visibility, more benefits for the long haul, better relationships, and better conversion rates for your brand.
