If you have been blogging for some time now, you are probably aware of the importance of keeping your content interesting and varied enough to remain engaging to your audience. Repeating yourself post after post is not likely to yield anything positive. You want to keep your content optimized, but you also mustn’t force it just for its own sake. To ensure your readers come back and increase the time they spend on your website, you need to find new ways to keep your blog content fresh. Luckily for you, we have just the tips you need. Let’s begin!
Learn from the best
As the saying goes: imitation is the sincerest form of flattery. So, look to your favorite blogs to find tricks that you can use yourself. Of course, we are not telling you to plagiarize or even remotely copy your favorites. Instead of coming to their posts as a reader, try to look at them as a fellow writer. Consider the industry they are covering and determine the different perspectives they give in their posts. This is one of the best ways to keep your blog content fresh. It will provide you with ideas that otherwise you probably wouldn’t have thought of.
For example, someone could have a travel blog you love, but they also often cover topics like relocation, language learning, or cultural commentary. This will show you how far you can reach and still stay within your chosen niche.
Keyword research tools
Obviously, the main reason you use a keyword research tool is to help you with SEO. One of its added benefits is that it gives you a peek into lots of topics that may not have occurred to you that are associated with your blog’s theme. They could point you towards a different angle from what you have been doing so far. You never know what might strike a chord with your readers! Keep your blog content fresh by covering all of your bases.
Social media and Google Analytics
Checking your social media and Google Analytics is a great blogging tool to help keep your content going. These can help you gauge which of your posts garner the most interest from your audience and which fall on deaf ears. We are not saying buckle down on the successful ones and repeat them. What you can do, though, is trying to find another perspective on the topic or a different angle.
Social media can also be great because your readers are probably commenting on the posts that are of interest to them. This can give you a glimpse into who your readers are, which, in turn, will help you cater to them more successfully. Finally, it is also good to know how people find you in the first place. Once you know what brings them to you, you can further amplify that content.
Size up the competition
Looking at what your competition is doing is essential no matter what you do. This is the way you stay ahead of the game. What can help you keep your blog content fresh even more than the topics they are covering is the feedback they are getting. If they are your competitors, there is undoubtedly a significant overlap between your two audiences. For this reason, you should look into their feedback as carefully as you do your own. They also may have thought of an angle that hasn’t occurred to you. Again, you don’t want to copy them, but there must be a way you can adapt it to the unique feel of your blog.
Keep your content fresh and up to date
For the most part, throughout this text, we took fresh to mean engaging, new and appealing to readers. However, fresh can also mean up to date. It is important that you stay current in more ways than one. You want your blog to always be on the cutting edge of web design – that’s for sure. However, staying up to date with the current events, even if they aren’t related to your blog’s theme, is an obvious way to help your content stay fresh as well. This way, you’ll be able to rehash old topics but give them a new look. Finally, if you cover something that is in the news, it will grab your readers’ attention.
If all else fails, turn to Google
Getting over writer’s block is no easy task. Sometimes you will be blanking for days without any idea as to what to cover next. This is particularly troublesome if you have a deadline. If nothing else works, why not turn to Google, your trusty friend?
An easy way to keep your blog content fresh is to look up some random keywords that are related to the industry or general topics you are covering. A search engine will list related searches, and some of them can give you a window into what people are looking for and want to read. Even the suggested search phrases can be of great help in giving you that initial push of inspiration. It doesn’t hurt to try.
About author: Jonathan Fawkes started his blogging career 4 years ago and has since learned a lot about creating and curating content. His interests are varied, but he mostly writes on the topics of SEO, digital marketing, and social media. On his days off, he spends time watching his favorite shows and playing with his cat.
