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SaaS Marketing: What is it and Why Does Your Business Need it?

The days of having a website and marketing it as your online presence are over. Companies exist now in the cloud, and they need to be marketed accordingly.

In this article, we will discuss about the SaaS (Software as a Service), what it is, and why everyone should use it for their marketing efforts, especially companies that want to take advantage of cloud computing.

What is SaaS Marketing?

SaaS is an acronym for Software as a Service, which means marketing software that is hosted by someone else on data servers instead of being installed on your own equipment or software you install on your computer. This allows companies to combine their internet presence with their customer relationship management needs all in one solution rather than managing two separate programs at once.

With these types of programs, you’re only paying for the features that you need. There are several programs out there with plans starting as low as $10 a month. If you don’t use all the tools available, then you won’t be paying for them!

What’s the Difference?

Traditionally, marketing companies were installed on your computer and required software updates plus necessary hardware to run smoothly. This meant having additional computers or servers to manage which leads to higher costs if more power was needed.

Nowadays, cloud-based solutions like HubSpot Marketing allow marketers to brand their own pages without worrying about hosting it themselves, due to everything being hosted by HubSpot advertising department at their data center where they can host any website imaginable (not just marketing).

Also, having everything in one location means that you won’t have to switch between different applications to manage your clients and stay organized. With a single login, all of your data can be accessed which saves time by not forcing you to go searching for files on different hard drives or USBs.

By using these programs, you’ll also save money because the software is based on usage (number of leads generated or contacts managed) instead of how many people are using it at once like traditional programs. This allows companies with small marketing teams access to top-of-the-line resources without breaking the bank!

Who Can Benefit?

Everyone! Even if you’re an individual that manages your own blog (like this one!), there are SaaS tools that you can use like HubSpot’s blogging software and website builder.

No matter if you’re a startup company or an established business with decades of history, saving money is always beneficial to any bottom line. A small business might not be able to afford the hefty price tag of traditional marketing software but by switching to SaaS solutions they’ll find their needs more than covered for a fraction of the cost (and with less equipment).

Having everything in one place will increase productivity because each team member has access to every piece of data they need at all times. Sales teams can have full access to pipelines and CRMs, marketers have access to SEO reports and social media updates, etc. There are no limits!

Advantages of SaaS Marketing

SaaS marketing is quickly taking over the world of marketing, and for great reason. There are dozens of advantages that come with this marketing strategy, and here are the most noticeable ones.

Added Mobility

One of the clearest reasons to transfer to this marketing method is the added mobility, allowing you and you to connect to your software from anywhere in the world from almost any device. This new software-as-a-service model is hosting your applications on a remote computer which you can access from anywhere as long as you have an internet connection. With this type of system, there’s no need to purchase expensive servers and upgrading equipment on a regular basis.

Save Money

One of the biggest advantages is that it’s affordable. Other marketing platforms use a lot of complex code and long-term contracts, which require a lot of up-front cash. With SaaS, you can pay as you go – which makes it much more attractive for small businesses that have tight budgets.

Less Maintenance

You also have fewer technical difficulties, too. You don’t have to deal with the maintenance of software or data backups – instead, you can outsource all of that and focus on what matters: your content and business goals.

Easy to Update & Upgrade

Another benefit is how easy it is to update and improve your site without ever having to hire a developer. Some companies charge hundreds if not thousands of dollars every time they want a simple update like changing colors or fixing a typo – but SaaS sites are more flexible and less costly overall. And best of all, you won’t need long-term contracts either! This means that you’re free to stop using their services whenever you want (which, as we’ve seen over the years, happens more often than not).

Save Time

SaaS content management reduces the number of hours you have to spend on updates. Your business can enjoy several real-time tools that are just a click away. The benefits also include using articles, email marketing, social media marketing, paid subscriptions, analytics and SEO tools. Their dashboard makes it simpler to make changes across all platforms at once.


All things considered, no matter what kind of business you own, whether it is a bakery, online blog, or anything in between, SaaS marketing has something to offer for you. With so many benefits offered, what are you waiting for? Contact our team at ArticleHub for any question you may have!

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