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How to Find & Build Relevant Backlinks to Your Website

A new movement has been sweeping the internet as of late, and it is a movement calling for webmasters to start recognizing the importance of backlinks. If you’ve ever wondered why some websites are ranked higher than others on search engines like Google or Bing, the reason is that they have more backlinks than their competition. Websites with lots of relevant links will be seen as an authority by search engines, so if your website doesn’t have any backlinks then you’re just another drop in the bucket that needs to be sorted through before you can begin showing up in Google searches.

So, let’s answer the question you came here to have answered! How do you find and build relevant backlinks to your website while being efficient about it? Stick around as we share our expertise with you!

Natural Backlinks

The best way to go about obtaining these links is to find ways to get them naturally. Taking shortcuts when trying to acquire links could result in you having your website penalized by the search engines. This is not to say that you can’t buy links, however, because there are many reputable SEO companies out there who will happily provide you with relevant backlinks for a low cost.

Using Article Marketing

Finding and building these links isn’t always an easy task, though. Competition for high-quality backlinks is tough these days due to the high volume of websites online competing for them. A simple way to get around this problem is to build your own website network using article marketing. Article marketing is when you publish unique articles on various websites that allow article submission, then place a link in that article pointing back towards your site (most people also include an author resource box below the article with their name and website address). This technique will not only get you relevant backlinks, but it will also help increase your traffic since the articles you write are targeting keywords that people are searching for.

If this sounds like something that interests you, then we recommend reading up on article marketing at sites like eHow or Ezine Articles. These two sites have millions of registered members who are always looking for new content written by others to read – all you need to do is supply them with what they’re looking for! You can even publish multiple copies of each article with different URLs pointing towards your site if you choose, which will allow the search engines to identify both versions as being unique…which means more backlinks and increased search engine rankings!

Some other websites where you can submit articles include Squidoo, Hubpages, and even your own personal blog. Not only will these article submissions give you relevant backlinks, but they can also be used as a way to attract new visitors to your website since the articles allow for incoming links.

Manual Link Building

It is also possible to build backlinks through manual backlink building, also known as outreach. Connecting with other bloggers and website owners is a good way to get your name out there, too. You can do this by leaving comments on blogs or forums that seem relevant to what you have to offer, giving away free information in the form of eBooks or whitepapers for those who request them, and participating in Q&A sites like Yahoo Answers. All these activities will help increase your online presence and give you an edge over others competing for the same keywords that you are targeting.


As briefly mentioned above, if you have the time for it and are ready to put in the effort required to gain backlinks manually through outreach with other bloggers and website owners, there are a few different ways to go about this. Let’s explore them.

Leaving Blog Post Comments

Although it may seem rude to try to promote your content under another blogger’s blog post, if done correctly, your comment can benefit both you and the blog site owner. There is certainly a difference between spamming messages under hundreds of blog posts asking readers to visit your website and providing valuable comments that are related to that particular blog post topic.

If you choose to attempt manual link building through blog post comment outreach, ensure that the backlink to your website is only a small part of the message behind your comment. It is vital that the comment you post adds information to the blog post that can benefit readers, otherwise, the blogger will likely not appreciate you trying to take their audience away from them and immediately hide your comment from their post, which they can do at any time.

Email Outreach

Another way that many website owners gain backlinks is by reaching out to blog owners through email. But wait, before you click off this article because you have no idea what to say in these emails, there are hundreds of excellent link building email outreach templates on the internet. Many of these have been tested and bring real results! Therefore, as long as you send eye-catching emails that bloggers care to open, you have a chance at them allowing you to guest post on their website in return for a backlink to your website. Some smaller blogs may let you do this for free, however, larger ones will certainly only do this if you are ready to pay their designated price.

Keep in mind that the larger the blog, the more guest post submissions they will receive, thus, it is vital that you stand out from the crowd when outreaching through email!


All in all, backlink building is a process that takes time, however, the results are totally worth it when treated properly. For most website owners, dedicating the time and effort needed to see real results from backlinks is difficult or impossible. If you want to leave your backlink building needs in the hands of an expert, consider hiring a team such as ArticleHub that has years of experience in backlink building. Contact us to get started today!

Article Hub

We work with bloggers and perform real manual outreach to ensure relevant, long-lasting links that improve rankings and drive traffic.

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