Nowadays, there is no denying the fact of how important SEO is for a business. Unfortunately, not many companies, especially those that are just starting up, know how to execute it properly. The reason for this is that there are several factors to consider while helping a company generate tremendous organic search results. moving forward, we are going to cover the meaning of link building and some of the link building strategies to be considered for 2021. So, let’s start.
One of the most crucial aspects of the SEO that businesses should take into account is link building. For those who don’t know what link building is, this is what this article aims to catch you up to speed.
What is Link Building?
Link building is a process of getting third-party websites to link back to your own via hyperlinks. These hyperlinks or backlinks allow users to navigate between various pages on a website or other websites. Link building drives referral traffic for marketers and business owners to increase the website’s authority.
Why is Link Building Important for Businesses?
Why do we build links? For one thing, the Google’s algorithms are constantly evolving and are complex, but backlinks, on the other hand, remain crucial in how search engines determine the rank of websites based on keywords. Link building is an imperative marketing tactic used in SEO as the links inform Google that a website is a quality source of information. As a result, the more good backlinks a website has, the higher its ranking will be.
While link building increases our website’s SEO ranking, it also serves various advantages for businesses as well, including:
- Establishes relationships: When building links, you must get in touch with other companies, usually to share information about promotions or other aspects related to your business. Although the main aim of reaching out is to enhance your link, there are other benefits as well. One of them is that you can nurture long-term relationships that are mutually beneficial for both you and the other company that links back to your website. According to statistics, guest posting strategies and services have gone up by 112% since 2005.
- Referral traffic: The better your backlinks are, the more traffic you’re going to invite over to your website from an already well-established one. As such, this will help improve your SEO rankings on search engines. And if your website is linked to a more relevant and frequented website, your company’s sales will escalate. Even better is that those sales can translate into repeat customers very quickly, allowing you to reap the benefits in the long-term.
- Brand Authority: Link building is a great way to establish your website/company as a thought leader in your industry. And this is when you publish top quality and genuine content, which is pivotal in helping your business stand out from your competition.
Now that you understand what’s in store for your SEO and sales group, keep reading to find out how you, too, can help your company garner traction and visibility online with link building.
Best Link Building Strategies for 2021
1. Don’t Build So Many Links Right Away
The first thing that start-up companies shouldn’t do when it comes to link building is overdoing it with link building. Doing this might allow users to link back to content that might not have anything to do with your company.
So, before you can even begin building links, be sure that you have a clear vision of what you want to do. Try to think about what it is you want to accomplish. What are the links that relate better to your business? In short, it’s better to build an organic reach with a small number of relevant links than to act impulsively with many links that it might hurt your website in the long-run.
2. Link Roundups
Link roundups are curated blog updates that link to words to their favorite content within a certain period. Your aim is to look for those opportunities and then send them an email pitch asking them to link to some of your website’s content in their next update.
These roundups are a great way to get links in bunches, especially if you have something meaningful and valuable to share with your audience.
Firstly, you could look for titles such as:
- “Top SEO posts of the day.”
- “Top couponing tips.”
- “best Internet marketing tips.”
3. Proper Guest Posting
Guest posting is a concept that has been going on for several years now. It’s one of the many ways used for building links. Don’t worry, guest posting is pretty straightforward and becomes even more comfortable figuring out which 3rd-party website you should approach.
Some websites typically allow at least one backlink either within their post’s content or within the bio section at the bottom of the post. The most important thing to keep in mind is to write for websites that are relevant to the information you have on yours.
4. Opt for High DA Sites
Google favors not how many linking domains there are to your website, but the quality of those linking domains. Domain Authority (DA) measures a website’s level of trustworthiness. The bigger the DA of a domain, the more authority the links will pass.
Having a link on a high-DA site is better in comparison to a low-DA site. Furthermore, high-DA websites get plenty of traffic by themselves, resulting in a better chance of driving referral traffic your way.
5. Be as active as Possible on Social Media
It goes without saying that social media is one of the best marketing tactics that companies can use to get the word out about their service/product. Taking advantage of social media is imperative for your backlinking and guest posting efforts. But you must be continually active, or else you will be missing out on an incredible opportunity to make huge returns on your Investments.
To make this work, you will need to be active on social media by sharing new quality-driven posts, updates, and images. Keep posting on Facebook, Twitter, Instagram, and other popular social media channels to get more eyes on your brand.
While on social media, you also need to engage with your audience by answering some of the most common questions looming over their head. Doing so can enhance engagement to a great degree.
Did I miss something? Please feel free to share your thought in the comments box.
Thank you for reading us. Keep safe!
