So, you’ve gone ahead and opened up a business and then put up a beautiful website for yourself. But here is the question; where are the online visitors/customers? If you want to know how to get more traffic to your site, let this article be your guide.
Having a website for yourself is a more cost-effective solution than having a brick-and-mortar store. The only challenging part about having a website is attracting your target audience or potential customers, and we have just the tips that will help you do that in droves.
How to Get More Traffic to Your Site
1. Incorporate Excellent SEO
At this point, it is inexcusable for any business not to utilize the power of search engine optimization or SEO for short. Get to know the different aspects of SEO so that you can engage with the right audience. Don’t try to get around or break the rules. Besides, once you have a proper know-how of SEO, the results you’re hoping for will show up even quicker. If you need help, look up a good online course or audiobook regarding SEO and start learning right away.
2. Make a Free Google My Business Listing
It is said that any Google My Business listing that is optimized is liable to get seven times more visits than one that is incomplete. Be advised that a listing links back to your website, making this an excellent way to gather up more traffic.
It’s also worth noting that Google is getting more intelligent in providing efficient results. Suppose the listing offers your potential customer all the information they require before making a decision. In that case, they’ll choose to go to your business directly instead of visiting your website, which is even better.
3. Produce Useful Content
This might be obvious, but this is what most SEO-based content leans on. In other words, you need to make something that accurately addresses the pain points of your potential customers and offers the right solution.
The first thing that a person does whenever they have a question in mind is Google it up. These questions can be anything from “why is the sky blue?”, “what’s the capital of Germany?” or “why was Game of Thrones’ season 8 so bad?”
You can utilize inbound marketing, which allows you to invite only the most appropriate audience for your company. And one of the ways you can do this is to make content via blogging. To do this, you have to know your buyer persona. When you have this, you can then craft content that will effectively attract your target audience over to your website.
But to craft useful blog content, you need to follow these tips:
- Determine your buyer persona
- Do some SEO research
- Make a draft
4. Wight Evergreen Content
Besides writing good content on a regular basis, another way of attracting potential traffic is by producing evergreen content. This is the type of content that will stay relevant even years after it was first published.
Evergreen content can include things such as:
- How-to tutorials
- Frequently asked questions
- Reference guides
- Encyclopedic information
- Product reviews
Unlike regular content, evergreen content doesn’t become dated, just like news articles. As a matter of fact, it can result in a consistent barrage of leads, social shares, and traffic after some time.
Evergreen content also:
- Offer lasting value
- Build authority
- Educate new clients/customers/readers
- Help attract links
5. Write Guest Blogs
Guest blogging is another great way to get more traffic to your site. This method enables you to write for other blogs. As a result, the site owner/editor will let you link back to your website. This boasts numerous benefits, such as:
- More backlinks
- Enhance brand awareness
- More referral traffic
The only downside to guest blogging is that it is time-consuming and tedious. And if everyone else is doing this, then they’re going to find the same opportunities themselves. Because of that, the editor who is responsible for the sites that we guess blog to get more pitches than they’re able to handle, so they end up ignoring most of them.
So what do we do? Keep looking! Don’t just restrict yourself to those websites that come with a “write for us” section. You’ll find that many sites welcome guest posting, even if there’s no advertising for it.
6. Build Backlinks
As the name implies, a backlink is a link that goes back to your website from a third-party website. Using backlinks from industry influencers or complementary businesses won’t just present your content to a large audience but will also drive quality traffic to your site.
Furthermore, Google eventually picks up on those backlinks and will start trusting your website even more if it sees other established sites linking back to yours. More trust results in higher Google rankings, and hence, more traffic. Quality backlinks will have you get noticed on Google for absolutely free.
7. Paid Advertising
If you don’t favor the slow or organic approach, you can speed up the paid advertising results. Pay-per-click ads or retargeting ads are a big deal when using search engines. With social media, you’ll be able to run sponsored posts or display ads. For the best results, you can incorporate a variety of advertising techniques into your strategy. As a matter of fact, the 2020 CMO survey reports that businesses expect social spending to increase by 62% within the next five years.
These are some of the most common and generally used traffic-attracting strategies to give your newly-established website visibility and credibility. We believe that after all that, you know very well how to get more traffic to your site after all that. There are plenty of more solutions available online, which you can find by looking up on your own.