Link building remains one of the most crucial SEO aspects. Whether you are a solo freelancer, small business, or marketing agency, you need relevant and high-quality backlinks to your site.
However, getting quality backlinks is time-consuming and not every link will work for you. The backlinks must be relevant, contextual, and from authority sites. It gets worse when you have to create content, handle other business operations and still source for the backlinks. That is why some business owners opt to outsource their link building processes to a company that specializes in it.
Outsourcing the link building helps free up your time. Instead of trial and error when starting, you let an expert handle SEO while you focus your resources (time, money, and energy) on what you excel in and expand your business.
For the best results when you outsource link building, you need to work with an effective and reliable link building agency. Here are the tips to find the ideal link building partner.
● Do some research
To hire the right link building agency, you need someone who can deliver the best results for your company. You expect to reach the link metrics you have established while also getting the worth of your money.
Also, the link building company must free up your time by being able to deliver on your work without your supervision or having to follow up.
The only way to establish if all these are possible is by researching their services. Look into their previous results. You can also ask to past clients to give you reviews and testimonials. This will give you insights into the working experience.
Do not hesitate to seek clarification on any information that you find unclear. Also, ask for any other information that you need but is not available on the website. Avoid companies who are unwilling to provide crucial information during these preliminary rounds of communication.
● Get referrals from networks
The other easiest way to land an ideal link building agency is by asking from the people you know. As a business owner, you most probably have people in your circles who have outsourced their link building needs before. Talk to them for referrals. You can also ask for referrals from social media and other online forums.
One of the main benefits of referrals is the assured quality. People would only suggest those they enjoyed working with and delivered the best results. Also, having worked with them before, you get a glimpse of the working experience.
● Understand your budget
The cost of hiring a link building agency is where most companies stumble. They tend to look for cheap services while hoping for top results. Well, it doesn’t work as such in link building. What you pay for is what you get.
However, that is not to say that you have to invest all your business money in link building. Instead, it is all about finding the balance between the money you spend and the results you get. For example, you can decide to go cheap and hire an online freelance link building person. This will end up with a single low-quality link and a few blog comments. At the end, you would have wasted time and money. You can also opt to hire an in-house SEO specialist, which is costly.
The best way to get the most value for your money is to hire the best agency for quality manual link building which has a customized package. The agency can streamline the services to match your needs such that you only pay for the results.
● Avoid those who use black hat SEO
Black hat SEO is any form of SEO that uses spammy tactics to get your page ranked high. They intend to trick the search algorithms into thinking you have the right content. Some of the spammy techniques include keyword stuffing, fake directory listings, and spinning content for guest posts.
In the earlier days, black hat SEO was quite common. However, Google has since implemented tougher algorithms to deal with the tricks. However, don’t assume every link building company is reputable. Take time to understand their link building process and techniques before agreeing to partner.
● Watch out for those who over-promise
There is always that sweet sound that comes when you hear how fast you can achieve your SEO goals. However, it might soon all turn into despair when you cannot get these results. Any reputable SEO agency understands that link building is no rush. It is time-consuming and requires all factors in the website to align.
To avoid disappointments in the future, work with a genuine agency that gives you the correct timelines. You are better off with reality than lies which will hinder your plans.
● Have clear expectations on both sides
The last aspect when hiring a link building partner is to have clear goals for both parties. Outline the reasons for outsourcing, establish the lines of communication and the frequency of reports.
Are you ready to outsource your link building effectively? Click here and let us ensure that your backlinks are limited to only relevant and high-authority sites.