Using The Google Perspectives Filter To Build Your Brand’s SEO and Increase Your Recognition Across The Web
Reddit is one of the most popular and influential social media platforms in the world, with over 430 million monthly active users and 52 million daily active users. It is also a powerful source of backlinks for SEO, as it allows users to share and discuss content from various websites, forums, and social media sites. However, building backlinks on Reddit is not as easy as it sounds, as it requires creating quality posts that can attract the attention and engagement of the Reddit community. In this article, we will show you how to use the new Google Perspectives filter to build your brand’s SEO and increase your recognition across the web by creating quality posts on Reddit.
What is the Google Perspectives filter?
The Google Perspectives filter is a new feature that Google rolled out in June 2023, which helps users find and explore diverse perspectives on Search. The filter appears at the top of the search results page when users search for anything that might benefit from the experiences of others, such as “how to make friends in a new city” or “best laptop for gaming”. By tapping the filter, users can see a page of results that exclusively show videos, images, and written posts that people have shared on discussion boards, Q&A sites, and social media platforms, such as Reddit. The filter also shows more details about the content, such as its creator, their profile photo, and the piece’s popularity.
In the past, this type of content was shunned by Google because including it in SERP rankings allowed people to quickly build inflated backlink profiles even for content that wasn’t particularly popular. However, user-generated content can be quite valuable when you’re searching for info on particular topics, so Google introduced the Perspectives filter to allow easy access to this content while not including it in the standard SERPs.
How can you use the Google Perspectives filter to build backlinks on Reddit?
The Google Perspectives filter can help you build backlinks on Reddit by providing you with an opportunity to showcase your expertise and experience on topics that are relevant to your niche and audience. By creating quality posts on Reddit that can rank well on the Google Perspectives filter, you can expose your brand to a new and relevant audience that may not be aware of your products or services. You can also generate more interest and demand for your products or services by showcasing their features, benefits, or results. Moreover, you can enhance your social proof and credibility by providing authentic and honest feedback and testimonials for your products or services. Finally, you can build a loyal and engaged community around your brand by interacting with your followers and answering their questions.
Here are some tips on how to create quality posts on Reddit that can rank well on the Google Perspectives filter:
- Choose the right subreddit: You need to find a subreddit that matches your brand’s values, goals, and niche. Be sure to take note of the subreddit’s rules, audience size, engagement rate, content quality, and reputation. Once you find one that fits, you should hang out there for a while and get involved in the community. You don’t want to just show up and start posting, even if your content is valuable.
- Provide value: You need to create posts that provide value to the subreddit’s community. You can do this by sharing useful information, tips, insights, stories, or opinions that can help them solve their problems or achieve their goals. Be sure to go beyond your post and participate in the comment feeds of other posts as well.
- Be authentic: You should create posts that reflect your personal or expert point of view. You also need to respect the subreddit’s culture and tone of voice, and avoid being overly promotional or spammy. Reddit content rises or falls based on user votes, and if you’re perceived as spammy or fake, it will be very difficult or impossible for you to recover.
- Include a link: Of course, you’ll want to include a link to your website or blog in your post. You can do this by using a direct link from a Link Post, inserting a URL in a Text Post, or adding a backlink in the Comments. However, take care not to overdo it or violate the subreddit’s rules.
- Engage with the community: You need to engage with the subreddit’s community by responding to comments, answering questions, thanking upvotes, and providing feedback. You also need to monitor your post’s performance and adjust your strategy accordingly.
Reddit is a great platform for building backlinks for SEO, as it allows you to reach a large and diverse audience that may be interested in your brand. However, you need to create quality posts that can rank well on the Google Perspectives filter, which helps users find and explore diverse perspectives on Search. By following the tips above, you can use the Google Perspectives filter to build your brand’s SEO and increase your recognition across the web by creating quality posts on Reddit.
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